Insurance. Not the most glamorous subject, but over the course of my career Progressive stands as one of the most open-minded and risk-taking client’s I’ve ever had the opportunity to work with. Progressive’s Special lines (RV/BOAT/MOTORCYCLE) partnered with Match Action to completely revamp their consumer engagement strategies with a focus on authentic content and culture. Over the course of several years (the partnership continues today) Progressive invested heavily in their experiential (direct-to-consumer) marketing efforts and the culmination of that vision came to life with their International Motorcycle Show presence.