Working on behalf of MMG, I acted as the main conduit during this three agency launch of the 2020 Polaris Slingshot. Held in the epicenter of Las Vegas the launch combined three unique components (media drive, influencer drive and launch party) over the course of 24 hours, with secrecy being of the utmost importance. Not the easiest undertaking in the heart of a city that never sleeps.
Media and influencers were escorted 30 miles outside of town for a private 50 mile drive through Lake Mead National Recreational Area inclusive of lunch and photo/video opportunities. In the evening, dealers, media and influencers were invited to the official launch of the 2020 Polaris Slingshot at DRAIS, an outdoor club, located on the 10th floor of the Cromwell. Featuring three slingshot vehicles (craned to the roof earlier in the evening), interactive PGA displays, live art, private cabanas, catering, signature drinks and an incredible views of the heart of Las Vegas strip, over 600 guests took part in this truly incredible launch event.