While Internationally recognized and established, Hi-Chew’s entry into the US market required direct engagement with core-audiences, leveraging the consumer’s word-of-mouth endorsements to drive acceptance and sales.

The Hi-Chew team traveled in a fully customized 19’ Airstream trailer and matching tow vehicle targeting action sports events and local millennial hot-spots.

 During the first year alone, the tour distributed over 1.8MM samples and made over 175MM total physical and online impressions. During this period sales grew 53.9% over the previous year.